A disused railway station, a jewel of modern archaeology in the heart of the city, was the unusual location of a fairytale wedding in Florence, plunged in the reconstruction of a yesteryear movie theater lounge.
It was the bride and groom passion for cinema to connote this extraordinary wedding in Florence historic center, where the setting up and the profusion of details offered a fascinating and spectacular atmosphere. The chosen location, thanks to its large and majestic spaces, has enabled the fulfillment of a real event design, which satisfied the couple’s desire to recreate an environment with pronounced movie references, always accompanied by flashes of elegance and originality.
The space has been divided into three areas, to be discovered one by one during the evening. Guests on their arrival they were greeted in a completely “dark” space to be then led by hostesses with flashlight in the welcome cocktail area. And here they entered in the wide, sumptuous lounge, decorated with old cinema chairs, sofas, armchairs, antique trunks, valuable carpets and a triumph of retro charm details, like old clapperboards, coils, silver vases and trays.
All this to provide guests with the maximum comfort and enabling them to enjoy fine wines and cocktails as well as delis on several buffets and tasteful finger food served from movie theater trays (just like those trays used in old movie theaters and tied to waiter’s neck). Live music entertained the parterre and a giant screen behind the band has played famous quotes of those movies closest to the bride and groom.
At the end of the aperitif the guests could enjoy another stunning scenery
The dining room, decorated with vintage tables and a mise en place of rare elegance. Lace tablecloths, with colored plates and glasses and one different from the next. Towering candelabras and silverware, old crystals and porcelains to hold and support the rich floral decorations. Various shades of colors also for velvet chairs. Against the backdrop of the dining room a wall of lights suspended at various heights bordered the pianist stage (who played during dinner a grand piano). At the opposite end another big screen added further emotions and romance while projecting a series of famous kisses in the movie history.
Closed to the dining lounge, the delightful children’s area with playground, cheerful tables for their dinner, cadeaux, the candy buffet and their very private movie theater, with original chairs and audio headsets to follow undisturbed their favorite movies!
The wedding cake has been another peculiar moment
The bride and groom did not want the traditional cut cake, but performed live in the preparation of their small personal profiterole. Then a parade of waiters with long stretchers served the portions for guests (obviously from a much bigger profiterole, that was ready in the backstage!).
And then an after dinner with disco, for which it has been reused the aperitif lounge, duly renewed with cake buffets and a crackling bar counter with cocktails and champagne. With the addition of the dj space, decorated with colorful sofas.
A fairytale wedding in Florence
At the end of the party, guests were delighted to receive a take away breakfast kit for the day after and a really unusual wedding favor: a wool blanket with a package of seeds to prepare popcorn. For those movie nights to enjoy comfortably on the couch!
For the church ceremony and throughout the wedding reception, the presence of flowers has been important and impressive. The pastel colors of roses and tulips and the softness of green took turns with the contrast of deep bordeaux anemones; everything in harmony with the colors of the furnishings, accessories and table linens.
This wedding also stood out for the superb work of calligraphy, design and communication. Since the announcement, invitees were able to guess that they would have attended a special wedding in Florence. It was a real “wedding kit” where, in addition to conventional communications about the ceremony and the reception, they found all the necessary practical information such as hotels, car parks, transfers, maps and contact details for the wedding list.
And it is by the announcement cards that started the recall to the movie world, with a design mood inspired by old movie scripts. This mood was later found in all other graphic designs that have made just a backdrop to this wedding. The escort cards for wedding guests recalled old American cinema tickets (and were laid out on an antique ticket booth!), table markers were real VHS whose covers were decorated with the original movie poster and the title naming the table. The menu, style script, besides indicating the food, carried the title of the film to which the same dishes were inspired.
The food was indeed further inspiration to play with words and quotes from famous movies and loved by the bride and groom. To get to the final choice of courses an expert research was made to match every delight at a movie. Details that did not escape the surprised looks of guests because each combination was written with fine calligraphy in every corner of the buffets, on mirrors, parchments and pages of old books; While for those delis served from trays were used small clapperboard.
When a wedding in Florence can become a flight of fancy.